"Cross & Shield" Rebrand Concept

Jan 2020
Square image with a white background. A minimalist "cross and shield" logo written in a wide sans serif typeface alongside a cross and plus icon in light blue.

This is a conceptual rebrand I created for the "Blue Cross Blue Shield" insurance company, which I have retitled "Cross & Shield." The logo incorporates the shield along with a cross shape, which also reminds of the universal medical plus sign.

Animation

Music

Urbanism

Design

Schoolwork

3D Design